How to Make Your Business Cards Stand Out



Currently, we are in the midst of designing new business cards and will be ordering soon. Here are the ones we have used for the past few years. I love the tent style which showcases are work and will be continuing with the same style for the next few years.

It can be challenging to make your business card stand out
in a sea of others, so in this article, we will show you how to make your card
that’s a cut above the rest.
If you work in the corporate world, you’ll know how
important abusiness cardis in creating relationships with
new clients. It’s a tool to introduce yourself, catch a person’s interest, and
ultimately open new opportunities. However, just like you, there are lots of
other people with business cards, and most of them are also trying to make
their card stand out.
So how do you prevent your card from getting lost in the mix
and perhaps stand out from the others?
1. Use letterpress cards
Letterpress cardsare created using a unique
technique of printing wherein text is directly impressed upon a surface. The
result is a unique type of card that can instantly catch a person’s attention
because of its unique appearance and texture. Moreover, letterpress cards are
usually printed on paper with higher weight classes, which can leave a better impression
for yourself and your company.
2. Change the shape and size
Traditional business cards follow the standard 3.5 by 2-inch
size. Although there’s nothing wrong with following the standard industry size,
it can increase the chances of your business card getting piled up with the
others without a second look. What you want is your business card tonotfit in
with the others, quite literally.
To achieve that, try choosing adifferent shape and sizefor your business card.
Most printers offer sizes that are slightly bigger than the standard size, as
well as various shapes such as perfect squares, rounded corners, or angled
edges. If you want to be more daring, you can have a card shape
custom-designed. For example, if you sell shoes, a card in the form of a
footprint will be appropriate.
3. Add unique features
Business cards get thrown away or stored in a drawer forever
because people don’t want to hold onto them. With your business card, you want
to achieve the opposite.
Invest in unique features for your business card that will
make your clients perceive value, and thus influence them to keep your card.
For example:
  • Make
    your card functional.
    Turn it into a mini ruler, a multi-purpose tool,
    or a bookmark.
  • Relate
    it to your business.
    If you run a brewing business, give out metal
    business cards that can be used as a bottle opener; if you are a furniture
    designer, create a business card that can fold into a chair,
    origami-style, and so on. If you sell scooters, show a wheel.
  • Offer
    a special reward.
    The goal of a business card is to create a
    relationship with your client. Thus, offering exclusive deals on the back
    of your cards, such as discounts and freebies, can be a great start.
There is no secret formula for creating a business card that
can catch the attention of everyone you hand it out to. However, there are
specific techniques to make them as unique as possible and successfully stand
out from the rest.
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