New Photography Trends: How you Can Use Them to Strengthen Your Business

As a professional wedding planner for more than two decades I have seen some couples have their friends photograph their weddings. Sometimes it works out great and saves the couple some cash. However, I have also seen it backfire when the images are overexposed and basically turn out awful. Hearing about this and seeing the images after the wedding first hand is quite heartbreaking. It is best to always hire a professional so you won’t be dissapointed. 

Photography is rapidly becoming everybody’s interest. The
introduction of new camera technologies paired with advanced editing techniques
caused even regular smartphone owners to take an interest in the field. It is
no longer exclusive to professionals.
Now, anyone who has an “eye” on taking great pictures, especially the ones
that could jiggle the social media networks like crazy, can claim the title
“photographer” albeit unprofessionally. There may indeed be a thin
line between professional and unprofessional photographers at first sight.
But there is a significant difference in the quality of
images that they can produce if you look at them closely. You must choose the
talent to employ, especially if you are using the pictures for your business.
There are a lot of things that a commercial
photographer in the Philippines
can do to your marketing strategy
that regular picture takers are not capable of. One of the advantages of
professional photographers is that they are well-educated and updated on the
new trends in photography.
This might have a significant impact on your marketing


New Photography Trends Defined

There are very exciting trends in photography that you must
keep an eye on. These trends could take social media networks and the entire
online community by storm. That’s why you must always be ahead of everybody
else and take note of these trends because one or all
could be critical to your business’ success.
  • 360
    Got problems about a single photo not capturing the entire
    picture? This photography trend is the answer to that. Panoramas can
    capture the 360 degrees view and all the beautiful things in it.
  • Retro-Style.Good
    things never die; that’s why the old and classic keep coming back. Black
    and whites and sepia are used over and over to personify a drama like no
  • Drones.An
    excellent overview can only be provided when drones are employed. The
    aerial shots that give a bird’s eye view of a place can be very useful for
    a lot of things – from making weddings more impressive to keeping real
    estate agents at an advantage.
  • Macro
    The high tech cameras allowed close up shots of anything
    to look extremely impressive. That’s why a lot of people are becoming
    fascinated by this trend as well.
  • Selfie.Possibly
    the most popular modern trend in photography, selfies are not only for
    personal use but are also proving to be useful in promotional copies, if
    handled properly.
Based on records, more photos are saved on storage today
than ever before. The weight of which mostly lies on the countless numbers of
regular individuals who keep clicking. Everything is recorded in pictures,
unlike before, when people only get hold of the camera when there is a special
To separate everyday photos from the ones that are shot for
special occasions, professional photographers are hired for the latter. Gone
are the days when you would only ask a cousin or friend to shoot your son’s
baptism or let your sibling hold the camera as you pose for your birthday
These days, special occasions call for professional
photographers because there is a huge difference on the quality of images they
can produce as well as the drama they can attach to the captured image as they
hit the shutter.

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